Social ad creative
Ship a hook, a demo and an end card that look like one shoot, then re-cut the hook twenty times without re-shooting the rest.
For: Performance marketers and in-house creative teams
- Aspect ratio
- 9:16
- Shot length
- 5s
- Shots
- 4
- Resolution
- 768P
- Total runtime
- 20s
- Cost at list price
- $1.60
Re-rendering a single shot costs $0.40, not the sequence.
What breaks without it
Testing needs volume, and volume is where consistency dies. Generate five hooks separately and you get five different products, five different rooms, five different grades — the test measures your drift, not your message.
How the run is built
- 01Lock the product, the room and the grade in the continuity block once; every variant inherits them.
- 02Vary only the opening shot. The demo and end card stay byte-identical across the whole test cell.
- 03Render 9:16 and 1:1 off the same shot list so placements match instead of merely rhyming.
The part you write once
This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.
Matte black insulated bottle, brushed steel cap, no visible logo. Sunlit kitchen counter, pale oak, white subway tile behind. Late morning light from camera left. Clean commercial grade, slightly warm, no vignette.
The part you edit per shot
Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.
- 01[Push in]
Hand sets the bottle down on the counter, condensation already beading.
- 02[Tilt down]
Cap twists off; steam lifts off the surface into the light.
- 03[Tracking shot]
The bottle travels with a commuter's bag, held level through a crowded doorway.
- 04[Static shot]
Bottle centred on the counter, room quiet, ready for the end card type.
Matte black insulated bottle, brushed steel cap, no visible logo. Sunlit kitchen counter, pale oak, white subway tile behind. Late morning light from camera left. Clean commercial grade, slightly warm, no vignette. [Push in]Hand sets the bottle down on the counter, condensation already beading.
Nearby
Product and e-commerce video
One product, one look, six angles — the PDP loop that used to need a table-top day and a rental lens kit.
Brand films and trailers
Sixty to ninety seconds with a through-line: a place, a look and a cast that survive from the cold open to the logo.
Music videos
Cut to the track, not around it. Shot durations set per bar, camera moves scored to the arrangement.
Short drama and character performance
Scene coverage where the same person is the same person in the wide, the single and the reverse.