Product and e-commerce video
One product, one look, six angles — the PDP loop that used to need a table-top day and a rental lens kit.
For: E-commerce and merchandising teams
- Aspect ratio
- 1:1
- Shot length
- 5s
- Shots
- 4
- Resolution
- 768P
- Total runtime
- 20s
- Cost at list price
- $1.60
Re-rendering a single shot costs $0.40, not the sequence.
What breaks without it
A product page is a promise about an object. If the finish reads matte in one clip and gloss in the next, the return rate answers for it. Independent generations cannot hold a finish.
How the run is built
- 01Describe the material once — finish, weight, seam, hardware — and never restate it per shot.
- 02Walk the camera around the object with directed moves instead of hoping for a turntable.
- 03Reuse the sequence for every colourway by changing one clause in the continuity block.
The part you write once
This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.
Walnut desk lamp, brass pivot joints, woven olive cord. Seamless off-white sweep, soft box camera right, gentle fill left. Shallow depth of field. Neutral product grade, true-to-life colour.
The part you edit per shot
Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.
- 01[Static shot]
Lamp stands centre frame, arm folded, cord coiled neatly at the base.
- 02[Truck left]
Camera slides left; the brass joint catches the key light as the profile turns.
- 03[Push in]
Close on the pivot; a hand adjusts the arm and it holds its position.
- 04[Pull out]
Back to full frame, lamp now lit, warm pool of light on the sweep.
Walnut desk lamp, brass pivot joints, woven olive cord. Seamless off-white sweep, soft box camera right, gentle fill left. Shallow depth of field. Neutral product grade, true-to-life colour. [Static shot]Lamp stands centre frame, arm folded, cord coiled neatly at the base.
Nearby
Social ad creative
Ship a hook, a demo and an end card that look like one shoot, then re-cut the hook twenty times without re-shooting the rest.
Brand films and trailers
Sixty to ninety seconds with a through-line: a place, a look and a cast that survive from the cold open to the logo.
Music videos
Cut to the track, not around it. Shot durations set per bar, camera moves scored to the arrangement.
Short drama and character performance
Scene coverage where the same person is the same person in the wide, the single and the reverse.