Explainers
Step one through step five in one visual world, so viewers learn the process instead of re-learning the room.
For: Product marketing and developer relations
- Aspect ratio
- 16:9
- Shot length
- 6s
- Shots
- 4
- Resolution
- 768P
- Total runtime
- 24s
- Cost at list price
- $1.92
Re-rendering a single shot costs $0.48, not the sequence.
What breaks without it
An explainer teaches sequence. Every time the environment changes without reason, the viewer spends attention re-orienting that they were supposed to spend understanding.
How the run is built
- 01Fix the environment and the hands. Only the state of the thing being explained should change.
- 02Give each step a camera move that matches its job: pull out to orient, push in to detail.
- 03Keep steps at five or six seconds so narration lands without a re-time.
The part you write once
This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.
A single pair of hands, mid-thirties, plain grey long sleeves, no jewellery. Light birch desk, matte white wall, one notebook and one cup, always in the same positions. Even soft light, no hard shadow, neutral grade.
The part you edit per shot
Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.
- 01[Pull out]
The full desk, everything in place, nothing touched yet.
- 02[Push in]
Hands open the notebook to a blank page and square it to the desk edge.
- 03[Tilt down]
Close on the page as a diagram is drawn in three deliberate strokes.
- 04[Pull out]
Back to the full desk, the finished page visible, hands withdrawing.
A single pair of hands, mid-thirties, plain grey long sleeves, no jewellery. Light birch desk, matte white wall, one notebook and one cup, always in the same positions. Even soft light, no hard shadow, neutral grade. [Pull out]The full desk, everything in place, nothing touched yet.
Nearby
Social ad creative
Ship a hook, a demo and an end card that look like one shoot, then re-cut the hook twenty times without re-shooting the rest.
Product and e-commerce video
One product, one look, six angles — the PDP loop that used to need a table-top day and a rental lens kit.
Brand films and trailers
Sixty to ninety seconds with a through-line: a place, a look and a cast that survive from the cold open to the logo.
Music videos
Cut to the track, not around it. Shot durations set per bar, camera moves scored to the arrangement.