Storefront and signage loops
Menu boards, window screens and shelf-edge displays that change with the daypart and still look like one brand.
For: QSR, grocery and retail media operators
- Aspect ratio
- 9:16
- Shot length
- 5s
- Shots
- 4
- Resolution
- 768P
- Total runtime
- 20s
- Cost at list price
- $1.60
Re-rendering a single shot costs $0.40, not the sequence.
What breaks without it
Signage refreshes weekly and plays silently at three metres. Commissioning a shoot for every promotion is impossible; reusing last season's footage makes the board look abandoned.
How the run is built
- 01Hold the brand's surfaces, palette and plating standard in one block all season.
- 02Cut breakfast, lunch and evening variants from the same shot list and lighting description.
- 03Design for silence — motion carries the message, audio is a bonus if the site plays it.
The part you write once
This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.
Counter-service coffee bar. Dark green tiled back wall, pale ash counter, matte black cups with a cream inner glaze. Pastries on unglazed ceramic. Warm pendant lighting, one window spill from camera left. Rich, saturated food grade, no cool cast.
The part you edit per shot
Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.
- 01[Push in]
A cup is set down on the ash counter, crema still settling.
- 02[Truck right]
Sliding along the counter past pastries lined up on ceramic.
- 03[Tilt down]
Close on a pastry as it is lifted onto a plate, flakes falling.
- 04[Pull out]
Back to the full counter, cup and plate together under the pendants.
Counter-service coffee bar. Dark green tiled back wall, pale ash counter, matte black cups with a cream inner glaze. Pastries on unglazed ceramic. Warm pendant lighting, one window spill from camera left. Rich, saturated food grade, no cool cast. [Push in]A cup is set down on the ash counter, crema still settling.
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