All use cases
Retail media

Storefront and signage loops

Menu boards, window screens and shelf-edge displays that change with the daypart and still look like one brand.

For: QSR, grocery and retail media operators

Shot 01, rendered at 9:16 from the prompt below.
Aspect ratio
9:16
Shot length
5s
Shots
4
Resolution
768P
Total runtime
20s
Cost at list price
$1.60

Re-rendering a single shot costs $0.40, not the sequence.

What breaks without it

Signage refreshes weekly and plays silently at three metres. Commissioning a shoot for every promotion is impossible; reusing last season's footage makes the board look abandoned.

How the run is built

  • 01Hold the brand's surfaces, palette and plating standard in one block all season.
  • 02Cut breakfast, lunch and evening variants from the same shot list and lighting description.
  • 03Design for silence — motion carries the message, audio is a bonus if the site plays it.
Continuity block

The part you write once

This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.

Counter-service coffee bar. Dark green tiled back wall, pale ash counter, matte black cups with a cream inner glaze. Pastries on unglazed ceramic. Warm pendant lighting, one window spill from camera left. Rich, saturated food grade, no cool cast.

Shot list

The part you edit per shot

Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.

  1. 01[Push in]

    A cup is set down on the ash counter, crema still settling.

  2. 02[Truck right]

    Sliding along the counter past pastries lined up on ceramic.

  3. 03[Tilt down]

    Close on a pastry as it is lifted onto a plate, flakes falling.

  4. 04[Pull out]

    Back to the full counter, cup and plate together under the pendants.

Shot 01, as the model receives it
Counter-service coffee bar. Dark green tiled back wall, pale ash counter, matte black cups with a cream inner glaze. Pastries on unglazed ceramic. Warm pendant lighting, one window spill from camera left. Rich, saturated food grade, no cool cast.

[Push in]A cup is set down on the ash counter, crema still settling.
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