Patient education
Calm, consistent explainers for a procedure or a device — no stock-footage strangers, no clinic that changes between steps.
For: Health systems, device makers, patient-comms teams
- Aspect ratio
- 16:9
- Shot length
- 6s
- Shots
- 4
- Resolution
- 768P
- Total runtime
- 24s
- Cost at list price
- $1.92
Re-rendering a single shot costs $0.48, not the sequence.
What breaks without it
Patients watching a pre-procedure video are already anxious. A room that changes, a clinician who changes, a device that changes shape — each one reads as something being hidden.
How the run is built
- 01Keep one clinician, one room and one device across the whole explanation.
- 02Favour static and slow push-in moves; fast camera work reads as urgency.
- 03Re-render the module per language and per device generation from the same shot list.
The part you write once
This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.
A consulting room with pale green walls, a single window with a half-closed blind, and a light wood desk. One clinician, forties, short dark hair, navy scrubs, no lanyard. A small white handheld inhaler device with a blue mouthpiece cap, always the same model. Soft daylight, gentle warm fill, unhurried.
The part you edit per shot
Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.
- 01[Static shot]
The clinician sits at the desk, the device resting in front of them, cap on.
- 02[Push in]
They pick it up and remove the blue cap, holding it steady in frame.
- 03[Tilt down]
Close on the mouthpiece and the dose counter, numbers readable.
- 04[Pull out]
Back to the desk, device set down with the cap replaced.
A consulting room with pale green walls, a single window with a half-closed blind, and a light wood desk. One clinician, forties, short dark hair, navy scrubs, no lanyard. A small white handheld inhaler device with a blue mouthpiece cap, always the same model. Soft daylight, gentle warm fill, unhurried. [Static shot]The clinician sits at the desk, the device resting in front of them, cap on.
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