Market localization
One spot, many markets. Change the cast, the street and the spoken audio; keep the product, the beats and the cut.
For: Global brand teams and localization managers
- Aspect ratio
- 16:9
- Shot length
- 5s
- Shots
- 4
- Resolution
- 768P
- Total runtime
- 20s
- Cost at list price
- $1.60
Re-rendering a single shot costs $0.40, not the sequence.
What breaks without it
Re-shooting a campaign per market costs a campaign per market. Subtitling one master is cheap and reads as imported. The middle option has never existed.
How the run is built
- 01Split the continuity block in two: a product half that never changes and a market half that always does.
- 02Keep the shot list, the durations and the camera moves identical across every market cut.
- 03Generate synchronized audio per market in the same pass instead of dubbing afterwards.
The part you write once
This block is prepended to every shot in the run before it reaches the model. It is the reason shot four still has the same cast, the same room and the same grade as shot one. Edit it and the whole sequence moves together.
FIXED — a compact red kettle, matte finish, black handle, chrome base ring; always the hero object. MARKET — a home kitchen and one adult occupant appropriate to the market; local morning light, local street visible through one window. Warm domestic grade, handheld-adjacent but steady.
The part you edit per shot
Shot one is directed from text. Every shot after it opens on the previous shot's final frame, so the cut lands on continuous motion.
- 01[Static shot]
The kettle on a counter at first light; the street outside is just waking.
- 02[Push in]
A hand fills it at the tap and sets it back on the base ring.
- 03[Tilt up]
From the kettle to the occupant's face as the first steam lifts.
- 04[Pull out]
Wide on the kitchen, two cups poured, the room now fully lit.
FIXED — a compact red kettle, matte finish, black handle, chrome base ring; always the hero object. MARKET — a home kitchen and one adult occupant appropriate to the market; local morning light, local street visible through one window. Warm domestic grade, handheld-adjacent but steady. [Static shot]The kettle on a counter at first light; the street outside is just waking.
Nearby
Property tours
A walkthrough where the hallway you leave is the hallway you arrive in — listing video for homes that are empty, unbuilt or still under offer.
Field service walkthroughs
Procedure video for the technician on site: the same machine, the same panel, the same hand position, step after step.
Safety and compliance training
Scenario footage for the situations you cannot stage — near misses, spills, evacuations — held consistent across a whole module.
Patient education
Calm, consistent explainers for a procedure or a device — no stock-footage strangers, no clinic that changes between steps.